EMBIBE LIVE Classes Batching & Monetisation
of Student App
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Employer
Embibe
My Role
Research, product design, design systems, user-testing.
Contribution
Solo designer worked with VP product, Teaching Faculty
Timeline
May '23 - Aug '23
4 months
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Projected to generate ₹1Cr* every 4 months, providing interactive learning and personalized feedback for exam success.
* If 5,000 out of 10,000 (current) active viewers Sign up, ₹2,000/course = ₹1Cr in 4 months
Streamlining Live Classes and creation of sellable courses
The monetization of the EMBIBE Student App evolved from class batching (Requirement V1) to sellable courses (Requirement V3), creating a structured, personalized, and goal-driven learning experience.
Requirement V1
Batch Allocation Through Performance Assessment
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- Beginner: Basic level classes
- Performer: Intermediate level classes
- Achiever: Advanced level classes
Requirement V2
Existing Standalone Classes into Subject and Exam Batches
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Requirement V3
Turning Batches into Purchasable Subject and Exam Courses
Live Classes feature was unable to fully deliver its intended value.
The low continuing registration to the Live classes and low overall Pre and Post Class activities completion owing to the issues
Embibe users face difficulty enrolling in multiple classes, as they are required to register for each class separately, leading to a fragmented experience.
The overall completion rate of users for Pre and Post-class activities is low, impacting the effectiveness of the learning journey and reducing engagement with class materials.
Validating our decisions
Convincing stakeholders, securing buy-in, and evaluating solutions.
Cocreation Workshop
- Stakeholder agreement for a revised Requirment.
- Competitor Analysis to arrive at new approach
Usability Testing
- Identify motivations for using live classes.
- Understand barriers to live class adoption, focusing on drop-offs and new users.
- Analyze awareness and compare ed-tech platforms.
- Investigate gaps in existing platforms and explore user experiences.
Timeline based Live class courses
Simplify decision making
Precisely state the value that the student would get by purchasing the Course. To give them enough pointers of the impact the course would provide to accomplish their Exam Goals.
Optimising for Monetisation
Designed features like payment gateways and access management, ensuring that students can purchase and access their course materials without any friction.
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Seamless Experience
Key Flows
The video player view was designed based on insights gathered from competitor analysis of MOOC course providers.
Notifications
I also worked on the notifications for the student app, which was part of a different project scope. However, in the context of Live Class batching, the notifications are as follows:
- Class has begun reminder
- Class cancelled
- Class rescheduled
Content Player view
Users can interact with different content, and the hero part of the screen would contextually display different CTAs relevant to the content interacted with, namely:
- Videos
- Practice
- Test
- Notes
- Live Class
Edge Cases
To address various edge cases in the video player view, solutions were designed to inform and educate users about specific conditions.
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Project status
In development
The project has received approval from all stakeholders and is now in the development phase after design debriefing was done to core product dev team.
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