EMBIBE LIVE Classes Batching & Monetisation
of Student App
Monetization of the EMBIBE Student App began with batching, where courses were offered as bundled live classes tailored to specific goal exams, creating a structured and value-driven learning experience for students.
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Employer
Embibe
My Role
Research, product design, design systems, user-testing.
Contribution
Solo designer worked with VP product, Teaching Faculty
Timeline
May '23 - Aug '23
4 months
5M+ downloads.
Trusted by 10,000+ schools.
Embibe's student app offers adaptive learning for every student. Using AI, it identifies strengths and weaknesses, creating a customized and optimized educational journey.
Problem
The Embibe Live Classes feature faced significant challenges in delivering value to users due to:
Fragmented registration processes hindered enrollment.
Low engagement with pre- and post-class activities.
Challenges in managing multiple class enrollments effectively.
Learnings
Working in Startup culture featured a flat structure, direct CEO collaboration, and a fast-paced environmnent
Embibe's startup culture featured a flat structure, direct CEO collaboration, and a fast-paced environment.
Flexibility was key to adapting to evolving requirements.
Close stakeholder collaboration ensured alignment with goals.
Iterative prototyping refined user-centric solutions.
Challenges
Understand the requirement and evaluate the existing state of designs
Adapting to unclear initial requirements as priorities evolved.
Balancing flashy design system constraints with usability and user-friendliness.
What was i Solving?
The Live Classes feature on Embibe struggles to deliver its intended value due to fragmented registration processes and low completion rates for Pre- and Post-Class activities. Users face challenges enrolling in multiple classes and engaging with class materials effectively. How might we simplify the registration process and enhance engagement with Pre- and Post-Class activities to maximize the learning experience and drive continued participation.
Process
Discover
Understand the requirement and evaluate the existing state of designs
Requirment gathering
Problem identification
Stakheolder interviews
Expert Enquiry
Co-creation workshop
Ideation
Quick prototypes and learn from feedback and Iterate on designs
Brainstorming
Userflows
Competitor Analysis
Quick mockups
High Fidelity Mockups
Validation
Ideas were tested with users to gauge improvements and iterated to release.
Usability Testing
Final Design
Iterative Design
Parity check
Projected to generate ₹1Cr* every 4 months, providing interactive learning and personalized feedback for exam success.
* If 5,000 out of 10,000 (current) active viewers Sign up, ₹2,000/course = ₹1Cr in 4 months
Closing the Loop: Enhancing Learning through Task Completion
We built an all-in-one learning platform focused on completing video lessons, homework, and interactive tasks. This approach drove higher engagement and improved student outcomes.
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Optimising for Monetisation
Designed features like payment gateways and access management, ensuring that students can purchase and access their course materials without any friction.
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Simplify decision making
Precisely state the value that the student would get by purchasing the Course. To give them enough pointers of the impact the course would provide to accomplish their Exam Goals.
My Key Takeaways
Understanding project requirements is critical for identifying the right problems and delivering impactful solutions.
Collaborating with stakeholders ensures clarity and alignment throughout the design process.
Balancing creativity with constraints requires thoughtful prioritization.
Iterative processes, such as wireframing and testing, are time-intensive but essential for refinement.
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Project status
In development
The project has received approval from all stakeholders and is now in the development phase after design debriefing was done to core product dev team.
As of Mar 2024, an initial beta release has been launched.
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